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Trusted Choice®

Trusted Choice DirectoryAll NIIA members are also members of Trusted Choice, the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agent offers.  This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents:  Choice, Customization, and Advocacy.

Trusted Choice agencies benefit from the following:

If your Agency has not already done so, please go to Trusted Choice to register for Trusted Choice.

You know the insurance marketplace, so your clients dont have to. Thousands of Trusted Choice independent insurance agents offer a broad selection of insurance and financial services. These agents are committed to treating their clients as people, not policies. Because a Trusted Choiceindependent insurance agent has access to multiple insurance companies, they are able to offer competitive pricing, a broad choice of products, and valuable advocacy. Trusted Choice agents dont just say they will do these things. They put it in writing. Read our Pledge of Performance.